What happens when an Adult Fan of LEGO (AFOL) meets the latest in AI image creation?

I decided to find out—by blending my love for LEGO with a classic marketing meme and seeing just how far I could stretch a creative idea using tools like ChatGPT, ElevenLabs, and Canva.

Now this experiment wasn’t about replacing creative work—it was about reimagining how we create, using AI as a spark, a collaborator, and a tool to unlock new forms of storytelling.

The Idea: “What People Think I Do vs. What I Actually Do”

If you work in marketing, you’ve probably seen this meme a dozen times. It’s funny because it’s true—from glamorous parties to magic wands to that mythical “make it viral” button.

So I thought: What if I turned it into a LEGO story, using ChatGPT’s image generation feature to create each scene as a LEGO-style moment in my (slightly exaggerated) day? And let’s just say… it escalated quickly.

How I Created the LEGO Meme Using AI

I used ChatGPT’s image generation to describe scenes, and in return got photorealistic LEGO visuals that brought each version of the meme to life. Here’s a behind-the-scenes peek at some of the actual prompts I used:

What my friends think I do: “A glamorous LEGO minifigure at a party, in a sparkly dress, taking selfies with famous LEGO characters under party lights.”

What sales thinks I do: “A LEGO magician minifig waving a wand onstage, sparkles flying.”

What clients think I do: “A LEGO marketer pressing a red ‘Make it Viral’ button on her laptop while a video plays.”

What I think I do: “A LEGO artist painting a LEGO-style mural inspired by Michelangelo’s Creation of Adam.”

What I actually do: “A tired LEGO figure staring at a computer with 25 open tabs—Zoom, Excel, ChatGPT, Canva, and more.”

The scenes were hilarious, on point, and surprisingly easy to generate once I got the hang of describing them clearly. (Spoiler: prompt writing is a creative skill in itself. And you don’t always get it right the first time)

Bringing It to Life with Canva

Once the images were ready, I used Canva Pro to turn them into a simple but engaging video that told the story visually—frame by frame. No voiceover. No special effects. Just strong visuals, clear sequencing, and a bit of tongue-in-cheek fun to bring the meme to life.

The whole process—from prompt to post—was faster, lighter, and honestly, a lot more fun than a traditional content production workflow.

But here’s what really stood out to me: This wasn’t about taking shortcuts. It was about adding dimension to a silly idea, testing a concept quickly, and using creative tools to amplify—not replace—human imagination.

Reflections on AI + Human Creativity

There’s a lot of noise out there about AI replacing jobs or automating away creative roles. That’s not what this was. This was a reminder that the best work still starts with a human spark—a silly idea, a personal interest, a meme you’ve seen one too many times.

What AI did was help me bring that spark to life faster, more visually, and with more personality than I could have done on my own.

So if you’re a content creator, a marketer, or just someone with a curious brain: Start small. Experiment. Use AI as a playground. You might be surprised by what you create—and how much fun it is.

Watch the LEGO Meme Video

If you’ve ever worked in marketing—or been misunderstood by your friends—you’ll get a laugh (and maybe a bit of therapy) from this LEGO-inspired take on the “What I Do” meme.

Seen the video? Tell me your favorite LEGO minifig moment.
Want to try it yourself? Let’s swap prompts and see what we build next.

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Have a question on the use of AI in marketing or other marketing topics? Want to know how I can help you drive growth for your business? Reach out to me at joyce.liong@gmail.com