The other day, something unexpected happened. A colleague introduced me to his team and said, “You should follow Joyce on LinkedIn. She’s a thought leader.” My first reaction? A mix of surprise and disbelief. Am I? Then, a different colleague told me how much they enjoyed reading my posts. My instinct was to brush it … Continue reading Thought leadership isn’t a title. It’s how you show up.
content-marketing
GEO is the new SEO and it rewards depth over speed
In 2025, long-form content is no longer a nice-to-have—it’s essential. With the rise of Generative Engine Optimization (GEO), marketers are rediscovering the power of depth. This article breaks down why long-form content works so well for AI-powered search, how it builds trust and authority, and what you can do to make your content GEO-ready. Is … Continue reading GEO is the new SEO and it rewards depth over speed
Bricks, bots & marketing memes: Using AI and LEGO to tell a story
What happens when an Adult Fan of LEGO (AFOL) meets the latest in AI image creation? I decided to find out—by blending my love for LEGO with a classic marketing meme and seeing just how far I could stretch a creative idea using tools like ChatGPT, ElevenLabs, and Canva. Now this experiment wasn't about replacing … Continue reading Bricks, bots & marketing memes: Using AI and LEGO to tell a story
Everything you’re too afraid to ask about Account-Based Marketing (ABM)
Account-Based Marketing (ABM) has emerged as a powerful strategy for B2B marketers, promising personalized engagement with high-value accounts and a significant boost in ROI. According to MarketingProfs research, companies that have aligned account-based marketing strategies have seen 208% growth in their revenue. What's stopping more marketers from adopting ABM Yet, some marketers remain hesitant to … Continue reading Everything you’re too afraid to ask about Account-Based Marketing (ABM)
Brand versus demand: A marketer’s dilemma
A long time debate among marketing professionals is whether to lean more heavily into brand marketing or demand generation. As a marketing leader with over 25 years in the trenches, I've witnessed and experienced firsthand this dilemma of having to choose between brand or demand due to budget limitations and pressures to provide better ROIs … Continue reading Brand versus demand: A marketer’s dilemma