With 25+ years of experience building brands and marketing teams across APAC and global markets, I’m a strategic marketing leader who delivers measurable business impact. As Senior Partner at Finn Partners Singapore, I partner with global brands to craft compelling narratives, navigate complex market dynamics, and drive growth through integrated marketing and communications strategy.
My career spans leadership roles at global event management organizations like Terrapinn, Reed Exhibitions, Koelnmesse, and SingEx Exhibitions where I directed the launch and scaling of regional event brands across diverse sectors including technology, medical, maritime, environmental, consumer goods, and manufacturing. This breadth has sharpened my ability to diagnose market opportunities, lead high-performing teams, and design creative solutions that move business metrics.
I’m passionate about mentoring marketing leaders and speaking on marketing and communications strategy, leadership and team development, and driving change and innovation.
“Pleasure in the job puts perfection in the work.” – Aristotle
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