When we think about B2B marketing, we often assume the path to success is purely rational.We load our messages with facts, specs, charts, and ROI calculators — believing this is what moves business buyers. But is that the whole story? While rational arguments matter, they are only half of the equation. Because behind every B2B … Continue reading Why speaking to the heart is the future of B2B marketing
Month: April 2025
Is AI art legal? The Studio Ghibli dilemma
It started innocently enough. Type a prompt into ChatGPT or your favorite AI art generator, and you’re met with a whimsical, dreamlike image that looks like it belongs in a Studio Ghibli film. Lush forests, gentle creatures, soft color palettes—it's not surprising that “Ghibli-inspired” art has gone viral. What is surprising is how quickly it’s … Continue reading Is AI art legal? The Studio Ghibli dilemma
Bricks, bots & marketing memes: Using AI and LEGO to tell a story
What happens when an Adult Fan of LEGO (AFOL) meets the latest in AI image creation? I decided to find out—by blending my love for LEGO with a classic marketing meme and seeing just how far I could stretch a creative idea using tools like ChatGPT, ElevenLabs, and Canva. Now this experiment wasn't about replacing … Continue reading Bricks, bots & marketing memes: Using AI and LEGO to tell a story
What April Fools’ Day 2025 can teach us about smart brand marketing
How brands used April Fools' Day 2025 to boost engagement, earn attention, and stay culturally relevant. April Fools’ Day is no longer just about practical jokes. For marketers, it’s a golden opportunity to inject creativity, personality, and cultural relevance into their brand. This year, April Fools' Day 2025 delivered a series of unforgettable brand stunts—some … Continue reading What April Fools’ Day 2025 can teach us about smart brand marketing
What a Feldenkrais class taught me about leadership
I recently took an Awareness Through Movement (ATM) class with a dear friend who’s a trained Feldenkrais instructor. It was my first time experiencing the method—and while I walked in expecting something gentle and relaxing, I walked out with something much more unexpected: A new perspective on how I work, collaborate, and lead. At the … Continue reading What a Feldenkrais class taught me about leadership