In my last piece, I wrote that being overly reliant on a single playbook—whether for crisis or leadership—is a liability. And that we need to be able to let go of how we think things should go, trust our values and be willing to make bold decisions when the moment calls for it. The more … Continue reading Crisis in real time: What smart brands do differently
Month: July 2025
No script for crisis. No script for leadership.
There’s a curious thing about crisis training. No matter how many headlines we’ve seen—from data breaches to the Coldplay Astronomer scandal—many leaders still respond with: “That won’t happen to us.” And yet, it does. At our latest FINN Futureproof event, we decided to flip the script. Literally. Instead of putting clients in the shoes of … Continue reading No script for crisis. No script for leadership.