I’ve had the privilege of sharing my perspectives on creativity, marketing and leadership with respected media platforms. Here are some of the features I’ve been part of. For media commentaries or speaking opportunities, feel free to get in touch at joyce.liong@gmail.com—I’m always open to contributing to meaningful conversations.

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Medium

From Scroll to Action: Making Social Impact Click

Having spent more than two decades in marketing and communications across Asia–Pacific, I’ve watched campaigns evolve from newspaper ads and billboards to livestream shopping and AI‑powered chatbots. What hasn’t changed is the power of a well‑told story….Read more

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Marketing Interactive

Slammed Charles & Keith TikToker onboards AirAsia content: A missed opportunity for C&K to do more?

…the way AirAsia featured the teen in the campaign was “a little bit disappointing” as the brand is missing out on the greater opportunity to engage with their audiences in a more authentic manner…Read more

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Campaign Asia

Case study: How Finn Partners Singapore measured performance in three different ways in a campaign to generate cross-industry leads

Joyce Liong, senior partner and head of digital and insights at Finn Partners Singapore talks about a contact acquisition campaign related to the commodity industry that was designed to achieve goals with measurable outcomes…Read more