What’s the best piece of leadership advice you’ve ever received? Mine came wrapped in a line that — at first — didn’t sound like good advice at all. “If it can be solved with money, then it’s not a problem at all.” I still remember the moment a former boss said that to me. My … Continue reading “If it can be solved with money, it’s not a problem.”: The leadership reframe that stuck with me
Month: June 2025
From hashtags to millions: The marketing might of K-pop fandoms
Most marketers talk about community. K-pop fandoms live it — and drive millions in results while they’re at it. As both a marketer and a fan, I’ve had a front row seat to how these communities operate. What looks like casual stanning on the surface is actually a highly organised machine: hashtags trend globally, albums … Continue reading From hashtags to millions: The marketing might of K-pop fandoms
How AI Is transforming ABM: 5 ways to sharpen your strategy
We’ve heard it over and over — AI is changing marketing. But when it comes to ABM, the shift is deeper than automation or efficiency. It’s changing how we think, structure, and execute ABM strategies. In the past, ABM meant static ICPs, one-size-fits-all campaigns, and a whole lot of manual research. Today, with AI in … Continue reading How AI Is transforming ABM: 5 ways to sharpen your strategy
GEO is the new SEO and it rewards depth over speed
In 2025, long-form content is no longer a nice-to-have—it’s essential. With the rise of Generative Engine Optimization (GEO), marketers are rediscovering the power of depth. This article breaks down why long-form content works so well for AI-powered search, how it builds trust and authority, and what you can do to make your content GEO-ready. Is … Continue reading GEO is the new SEO and it rewards depth over speed