Why leadership isn’t about being “nice” The other day, I was in a conversation with several business leaders. We were discussing some of the hardest parts of leadership. These don't include strategy or client work. Instead, they are much closer to home: having difficult conversations with the people we manage. Everyone admitted that our natural … Continue reading The anti-hero approach to effective leadership
Month: October 2025
The future of marketing is growth
B2B marketing roles are changing fast. Growth sits at the centre, and the skills we need are shifting. This is what it means for us as marketers and leaders. When I first started in marketing more than two decades ago, the role was fairly straightforward. Build campaigns, drive attendance at trade shows, manage press releases, … Continue reading The future of marketing is growth