We’ve heard it over and over — AI is changing marketing. But when it comes to ABM, the shift is deeper than automation or efficiency. It’s changing how we think, structure, and execute ABM strategies. In the past, ABM meant static ICPs, one-size-fits-all campaigns, and a whole lot of manual research. Today, with AI in … Continue reading How AI Is transforming ABM: 5 ways to sharpen your strategy
Artificial Intelligence
GEO is the new SEO and it rewards depth over speed
In 2025, long-form content is no longer a nice-to-have—it’s essential. With the rise of Generative Engine Optimization (GEO), marketers are rediscovering the power of depth. This article breaks down why long-form content works so well for AI-powered search, how it builds trust and authority, and what you can do to make your content GEO-ready. Is … Continue reading GEO is the new SEO and it rewards depth over speed
The future of influence: More than code and charisma
AI influencers are on the Rise In an age where digital perfection is just a prompt away, a new generation of influencers is rising—flawless, tireless, algorithmically optimized, and entirely… not real. AI influencers, or virtual personas powered by artificial intelligence and design, are no longer just futuristic curiosities. They're shaping influencer marketing trends in 2025 … Continue reading The future of influence: More than code and charisma
From SEO to GEO: 5 ways to future-proof your search strategy
There was a time when getting to Page 1 of Google felt like the holy grail of digital marketing. We wrote for algorithms, optimized every keyword, and celebrated every climb in the SERPs. But now? People are getting their answers before they even see a list of results. AI tools like ChatGPT, Perplexity, and Google's … Continue reading From SEO to GEO: 5 ways to future-proof your search strategy
Bricks, bots & marketing memes: Using AI and LEGO to tell a story
What happens when an Adult Fan of LEGO (AFOL) meets the latest in AI image creation? I decided to find out—by blending my love for LEGO with a classic marketing meme and seeing just how far I could stretch a creative idea using tools like ChatGPT, ElevenLabs, and Canva. Now this experiment wasn't about replacing … Continue reading Bricks, bots & marketing memes: Using AI and LEGO to tell a story
AI: The new muse for modern creativity?
AI's growing presence and impact across industries, from health monitoring to marketing, is undeniable. While concerns about misinformation and bias persist, AI's potential to enhance creativity and streamline tasks cannot be overlooked. At FINN Partners, AI is leveraged for content creation and talent development, aiming to augment human capabilities without replacing them.