AI influencers are on the Rise In an age where digital perfection is just a prompt away, a new generation of influencers is rising—flawless, tireless, algorithmically optimized, and entirely… not real. AI influencers, or virtual personas powered by artificial intelligence and design, are no longer just futuristic curiosities. They're shaping influencer marketing trends in 2025 … Continue reading The future of influence: More than code and charisma
Marketing Technology
Bricks, bots & marketing memes: Using AI and LEGO to tell a story
What happens when an Adult Fan of LEGO (AFOL) meets the latest in AI image creation? I decided to find out—by blending my love for LEGO with a classic marketing meme and seeing just how far I could stretch a creative idea using tools like ChatGPT, ElevenLabs, and Canva. Now this experiment wasn't about replacing … Continue reading Bricks, bots & marketing memes: Using AI and LEGO to tell a story
Everything you’re too afraid to ask about Account-Based Marketing (ABM)
Account-Based Marketing (ABM) has emerged as a powerful strategy for B2B marketers, promising personalized engagement with high-value accounts and a significant boost in ROI. According to MarketingProfs research, companies that have aligned account-based marketing strategies have seen 208% growth in their revenue. What's stopping more marketers from adopting ABM Yet, some marketers remain hesitant to … Continue reading Everything you’re too afraid to ask about Account-Based Marketing (ABM)
AI: The new muse for modern creativity?
AI's growing presence and impact across industries, from health monitoring to marketing, is undeniable. While concerns about misinformation and bias persist, AI's potential to enhance creativity and streamline tasks cannot be overlooked. At FINN Partners, AI is leveraged for content creation and talent development, aiming to augment human capabilities without replacing them.