Having been a marketing leader for over 25 years, successfully managing teams in both large and small outfits, I’ve seen firsthand the often-overlooked responsibilities that define true leadership. Marketing leaders are often celebrated for big campaigns, viral moments, and revenue-driving strategies. But the true impact of marketing leadership isn’t always found in flashy metrics or … Continue reading What marketing leadership really looks like
Leadership is a journey of discovery
Leadership is often misunderstood. It’s not about the perks or the power that some might associate with the title. Instead, it’s a responsibility, a call to serve. If anything, true leadership is a humbling experience that pushes you to unlearn, adapt, and strive to be better—not just for yourself, but for the people you lead. … Continue reading Leadership is a journey of discovery
Everything you’re too afraid to ask about Account-Based Marketing (ABM)
Account-Based Marketing (ABM) has emerged as a powerful strategy for B2B marketers, promising personalized engagement with high-value accounts and a significant boost in ROI. According to MarketingProfs research, companies that have aligned account-based marketing strategies have seen 208% growth in their revenue. What's stopping more marketers from adopting ABM Yet, some marketers remain hesitant to … Continue reading Everything you’re too afraid to ask about Account-Based Marketing (ABM)
Brand versus demand: A marketer’s dilemma
A long time debate among marketing professionals is whether to lean more heavily into brand marketing or demand generation. As a marketing leader with over 25 years in the trenches, I've witnessed and experienced firsthand this dilemma of having to choose between brand or demand due to budget limitations and pressures to provide better ROIs … Continue reading Brand versus demand: A marketer’s dilemma
Leading with grit and grace
Reflecting on my personal leadership journey for International Women's Day 2024, this article also includes insights from other female leaders on advocacy, empathy, mentorship, adaptability, authentic leadership, and inclusivity and what it takes to inspire and drive change towards a more inclusive and equitable future.
AI: The new muse for modern creativity?
AI's growing presence and impact across industries, from health monitoring to marketing, is undeniable. While concerns about misinformation and bias persist, AI's potential to enhance creativity and streamline tasks cannot be overlooked. At FINN Partners, AI is leveraged for content creation and talent development, aiming to augment human capabilities without replacing them.