In 2025, long-form content is no longer a nice-to-have—it’s essential. With the rise of Generative Engine Optimization (GEO), marketers are rediscovering the power of depth. This article breaks down why long-form content works so well for AI-powered search, how it builds trust and authority, and what you can do to make your content GEO-ready. Is … Continue reading GEO is the new SEO and it rewards depth over speed
The future of influence: More than code and charisma
AI influencers are on the Rise In an age where digital perfection is just a prompt away, a new generation of influencers is rising—flawless, tireless, algorithmically optimized, and entirely… not real. AI influencers, or virtual personas powered by artificial intelligence and design, are no longer just futuristic curiosities. They're shaping influencer marketing trends in 2025 … Continue reading The future of influence: More than code and charisma
From SEO to GEO: 5 ways to future-proof your search strategy
There was a time when getting to Page 1 of Google felt like the holy grail of digital marketing. We wrote for algorithms, optimized every keyword, and celebrated every climb in the SERPs. But now? People are getting their answers before they even see a list of results. AI tools like ChatGPT, Perplexity, and Google's … Continue reading From SEO to GEO: 5 ways to future-proof your search strategy
Ne Zha 2: Masterclass in storytelling, strategy, and smart marketing
I finally watched Ne Zha 2—and I get the hype. It’s visually stunning, emotionally moving, and everything you’d expect from a film that’s broken records and earned widespread praise. But as a marketer, what struck me most wasn’t just the success—it was the strategy behind it. Here’s a film that didn’t just entertain. It connected. … Continue reading Ne Zha 2: Masterclass in storytelling, strategy, and smart marketing
Why speaking to the heart is the future of B2B marketing
When we think about B2B marketing, we often assume the path to success is purely rational.We load our messages with facts, specs, charts, and ROI calculators — believing this is what moves business buyers. But is that the whole story? While rational arguments matter, they are only half of the equation. Because behind every B2B … Continue reading Why speaking to the heart is the future of B2B marketing
Is AI art legal? The Studio Ghibli dilemma
It started innocently enough. Type a prompt into ChatGPT or your favorite AI art generator, and you’re met with a whimsical, dreamlike image that looks like it belongs in a Studio Ghibli film. Lush forests, gentle creatures, soft color palettes—it's not surprising that “Ghibli-inspired” art has gone viral. What is surprising is how quickly it’s … Continue reading Is AI art legal? The Studio Ghibli dilemma
Bricks, bots & marketing memes: Using AI and LEGO to tell a story
What happens when an Adult Fan of LEGO (AFOL) meets the latest in AI image creation? I decided to find out—by blending my love for LEGO with a classic marketing meme and seeing just how far I could stretch a creative idea using tools like ChatGPT, ElevenLabs, and Canva. Now this experiment wasn't about replacing … Continue reading Bricks, bots & marketing memes: Using AI and LEGO to tell a story
What April Fools’ Day 2025 can teach us about smart brand marketing
How brands used April Fools' Day 2025 to boost engagement, earn attention, and stay culturally relevant. April Fools’ Day is no longer just about practical jokes. For marketers, it’s a golden opportunity to inject creativity, personality, and cultural relevance into their brand. This year, April Fools' Day 2025 delivered a series of unforgettable brand stunts—some … Continue reading What April Fools’ Day 2025 can teach us about smart brand marketing
What a Feldenkrais class taught me about leadership
I recently took an Awareness Through Movement (ATM) class with a dear friend who’s a trained Feldenkrais instructor. It was my first time experiencing the method—and while I walked in expecting something gentle and relaxing, I walked out with something much more unexpected: A new perspective on how I work, collaborate, and lead. At the … Continue reading What a Feldenkrais class taught me about leadership
Leadership as stewardship: From ‘Look at me’ to ‘Look after you’
Last week, I attended “Stewardship in Action: Where Innovation Meets Execution,” organised by RICE, A FINN Partners Company and Deloitte. It opened with a simple but powerful provocation from Agung Ongko: “As marketing and communications practitioners, we often call on others to ‘look at me.’ But true leadership is about ‘looking after one another.’” That … Continue reading Leadership as stewardship: From ‘Look at me’ to ‘Look after you’