I finally watched Ne Zha 2—and I get the hype. It’s visually stunning, emotionally moving, and everything you’d expect from a film that’s broken records and earned widespread praise. But as a marketer, what struck me most wasn’t just the success—it was the strategy behind it. Here’s a film that didn’t just entertain. It connected. … Continue reading Ne Zha 2: Masterclass in storytelling, strategy, and smart marketing
Storytelling
Brand versus demand: A marketer’s dilemma
A long time debate among marketing professionals is whether to lean more heavily into brand marketing or demand generation. As a marketing leader with over 25 years in the trenches, I've witnessed and experienced firsthand this dilemma of having to choose between brand or demand due to budget limitations and pressures to provide better ROIs … Continue reading Brand versus demand: A marketer’s dilemma