We’ve heard it over and over — AI is changing marketing. But when it comes to ABM, the shift is deeper than automation or efficiency. It’s changing how we think, structure, and execute ABM strategies. In the past, ABM meant static ICPs, one-size-fits-all campaigns, and a whole lot of manual research. Today, with AI in … Continue reading How AI Is transforming ABM: 5 ways to sharpen your strategy
Marketing Strategy
What April Fools’ Day 2025 can teach us about smart brand marketing
How brands used April Fools' Day 2025 to boost engagement, earn attention, and stay culturally relevant. April Fools’ Day is no longer just about practical jokes. For marketers, it’s a golden opportunity to inject creativity, personality, and cultural relevance into their brand. This year, April Fools' Day 2025 delivered a series of unforgettable brand stunts—some … Continue reading What April Fools’ Day 2025 can teach us about smart brand marketing