There was a time when getting to Page 1 of Google felt like the holy grail of digital marketing. We wrote for algorithms, optimized every keyword, and celebrated every climb in the SERPs. But now? People are getting their answers before they even see a list of results. AI tools like ChatGPT, Perplexity, and Google's … Continue reading From SEO to GEO: 5 ways to future-proof your search strategy