Account-Based Marketing (ABM) has emerged as a powerful strategy for B2B marketers, promising personalized engagement with high-value accounts and a significant boost in ROI. According to MarketingProfs research, companies that have aligned account-based marketing strategies have seen 208% growth in their revenue. What's stopping more marketers from adopting ABM Yet, some marketers remain hesitant to … Continue reading Everything you’re too afraid to ask about Account-Based Marketing (ABM)
Demand Generation
Brand versus demand: A marketer’s dilemma
A long time debate among marketing professionals is whether to lean more heavily into brand marketing or demand generation. As a marketing leader with over 25 years in the trenches, I've witnessed and experienced firsthand this dilemma of having to choose between brand or demand due to budget limitations and pressures to provide better ROIs … Continue reading Brand versus demand: A marketer’s dilemma