The other day, something unexpected happened. A colleague introduced me to his team and said, “You should follow Joyce on LinkedIn. She’s a thought leader.” My first reaction? A mix of surprise and disbelief. Am I? Then, a different colleague told me how much they enjoyed reading my posts. My instinct was to brush it … Continue reading Thought leadership isn’t a title. It’s how you show up.
Branding
Ne Zha 2: Masterclass in storytelling, strategy, and smart marketing
I finally watched Ne Zha 2—and I get the hype. It’s visually stunning, emotionally moving, and everything you’d expect from a film that’s broken records and earned widespread praise. But as a marketer, what struck me most wasn’t just the success—it was the strategy behind it. Here’s a film that didn’t just entertain. It connected. … Continue reading Ne Zha 2: Masterclass in storytelling, strategy, and smart marketing
What April Fools’ Day 2025 can teach us about smart brand marketing
How brands used April Fools' Day 2025 to boost engagement, earn attention, and stay culturally relevant. April Fools’ Day is no longer just about practical jokes. For marketers, it’s a golden opportunity to inject creativity, personality, and cultural relevance into their brand. This year, April Fools' Day 2025 delivered a series of unforgettable brand stunts—some … Continue reading What April Fools’ Day 2025 can teach us about smart brand marketing
Brand versus demand: A marketer’s dilemma
A long time debate among marketing professionals is whether to lean more heavily into brand marketing or demand generation. As a marketing leader with over 25 years in the trenches, I've witnessed and experienced firsthand this dilemma of having to choose between brand or demand due to budget limitations and pressures to provide better ROIs … Continue reading Brand versus demand: A marketer’s dilemma